Rather than slap a brand name on a generic game, San Francisco-based Zynga set one of its biggest teams ever on making a game that incorporated a lot of the world created by author J.K. It uses the simple mechanics of games like Bejeweled and Candy Crush Saga, but the team spent a couple of years refining it and building the lore and magic of the world of Harry Potter into the game, said creative directror Mark Turmell in an interview with GamesBeat. Zynga is launching Harry Potter: Puzzles & Spells worldwide today on iOS and Android, and the game has a lot more depth than you would expect for a simple match-3 puzzle game. ![]() At the event, we will also announce 25 top game startups as the 2024 Game Changers. ![]() We're thrilled to announce the return of GamesBeat Next, hosted in San Francisco this October, where we will explore the theme of "Playing the Edge." Apply to speak here and learn more about sponsorship opportunities here.
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